The Shops at North Bridge and Hugo Boss marked the grand
reopening of their flagship Chicago BOSS location with the Chicago
Bears. The newly renovated store hosted an appearance from
Chicago Bears alumnus Jerry Azumah with 20 percent of that day's
sales to benefit Bears Care, the Chicago Bears' charitable arm.
The BOSS store's new design features warm interiors with elegant
granite flooring throughout, setting the tone for customers to further
explore the world of BOSS. Focal objects, fixtures and furniture seen
throughout the store show clean lines to complement and highlight
the latest collections. The overall atmosphere is refined and
sophisticated while also enveloping guests with a sense of ease
within the space. Digital elements include the latest brand campaign
videos and fashion shows featured prominently on digital LED
screens. With a total retail space of over 9,000 square feet, the new
store will feature the BOSS X MEISSEN holiday capsule collection
as well as the latest Pre-Spring 2020 BOSS Menswear and
Womenswear collections.