CHICAGO FASHION INCUBATOR LAUNCH CFI

Six designers have been chosen for the fourth year of the Chicago Fashion Incubator (CFI). The 2011 Designers In Residence (DIR) will be given the opportunity to learn the economics, marketing and merchandising of fashion from industry experts as well as mentors from Macy’s and the broader fashion community.

For a second year, CFI partnered with the 900 North Michigan Shops on a pop-up store to celebrate the success of the alumni designers and to introduce the next DIR through a dedicated retail store and series of exclusive events and trunk shows. The 2,800 square foot retail shop, along with 3,000 square foot event space will reside on Level 5 of the 900 North Michigan Shops and will highlight CFI designers from the last four years starting on Thursday, March 17 through Saturday, April 23, 2011. The Pop-Up Shop will be open from 10 a.m. to 7 p.m. each Thursday through Saturday and 12 p.m. to 6 p.m. on Sundays.

The new class of designers was formally announced at LAUNCH/CFI, a reception and fundraiser, on March 15. Also debuting at LAUNCH/CFI, was the limited edition soy, organic, cotton blend “Made In Chicago” t-shirt with a graphic design by Associate Designer Brandon Breaux of Ends Wealth Corp. Available for purchase during the five week-long pop up shop, only 170 t-shirts will be issued with all proceeds from the $35 garment benefiting CFI.

“The shared resources, mentors, and workshops allow the Chicago Fashion Incubator designers to be on a fast track to better understanding their brands, their customers, and their product--all essential to the growth of their businesses,” said Lara Miller, Executive Director. “The Pop Up at the 900 North Michigan Shops brings the CFI program to the public allowing us to celebrate the accomplishments of the alumni, while introducing the next generation of emerging talent in Chicago. The store gives the designers the unique opportunity to sell and promote their brands at one of the premiere shopping centers in Chicago.”

Designers from the 2010 class as well as alumni from 2008 and 2009 are enjoying success through their experience at CFI. Some of them have had their lines picked up by nationwide boutiques; enjoyed top tier media coverage; had their designs worn by celebrities; competed in high-profile opportunities; and participated in exclusive trunk shows.