WELLA PROFESSIONALS BRINGS COLOR DISCOVERY TOUR TO CHICAG

WELLA PROFESSIONALS BRINGS COLOR DISCOVERY TOUR TO CHICAGO

FREE Haircolor Consultations and Discounts with Colorists at Top Local Salons

Saturday, August 7th – Sunday, August 8th 11 a.m. – 6 p.m.

Old Orchard Mall - Skokie Boulevard & Old Orchard Road, Skokie, IL 60077

Wella Professionals brings the Color Discovery Tour to Chicago, partnering with top local salons to help
Chicago women discover their best haircolor. Wella Professionals will provide women with inside access
to Chicago’s top colorists from Robert Jeffrey Hair & Skincare Studio (all locations), Michael Thomas
Salon & Day Spa, Touche Salon, Sine Qua Non Salon, b. rose salon, Sam Martirano Salon & Spa, On
Stage Salon & Spa, Sheer Elegance Salon, Solo Salon and Red 7 Salon. Participants will receive
customized consultations, a 25% coupon towards a Wella color service at a participating salon and be
able to enter the Wella Facebook sweepstakes online for a chance to win a VIP beauty makeover in
NYC.[1] There will also be several on-site $200 gift card giveaways throughout the weekend to
participating salons.

Wella Professionals, the industry leader in haircolor innovation and technology, and colorists from local
salons including: Robert Jeffrey Hair & Skincare Studio (all locations), Michael Thomas Salon & Day
Spa, Touche Salon, Sine Qua Non Salon, b. rose salon, Sam Martirano Salon & Spa, On Stage Salon &
Spa, Sheer Elegance Salon, Solo Salon and Red 7 Salon

92% of women admit they’ve colored their hair at some point in their lives but 42% [2] have never had a
color consultation with their stylist! Wella Professionals is providing women across the country inside
access to professional colorists who will demystify salon color brands and educate and inspire women
to discover their best haircolor. The Wella Professionals Color Discovery Tour will visit eight cities
throughout the summer including New York City, Philadelphia, Washington DC, Miami, Chicago, Dallas,
San Francisco and Los Angeles.