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Swimwear 2010
H&M designs swimwear to support WaterAid

It’s not long until summer, and this year’s WaterAid
collection at H&M is full of bikinis in aquatic colours
to make you dream of summer holidays, while
dip-dyed shorts for men and slogan T-shirts add a
fashion twist. The swimwear collection for women is
an explosion of vivid colours that gives it a real
summer feel. Batik-style bikinis for girls and sporty
shorts with colourful prints for boys are also part of
the collection, and from every item bought, 10% of
sales will go directly to WaterAid. - www.hm.com
The 1 Sol 2010 Collection is available in 36 swimwear styles,
10 color options, as well as an assortment of Jersey knit
cover-ups. Highlights of the collection include the Grecian
halter, which showcases a universal fit due to its sliding bands
and adjustable ties; the triangle bikini top with a matching
string bottom, for a simple yet powerful statement with
intricately placed mini-studs and crystals; and basic
silhouettes with hand embroidered and custom designed
hardware, like the Grecian Hardware Brief Bottom, an updated
brief embellished with side beading.
Lands’ End Canvas Swimwear Collections

This season, Lands’ End Canvas is introducing its first
swim collection, bringing sensibility and a new category
of modern, effortless swim styles to the beach and
beyond. The more than 60 Lands’ End Canvas swim
styles are a fresh interpretation of the authentic swim
looks from Lands’ End.

“Lands’ End Canvas has introduced several new
swimwear collections and women will find that these
modern new styles are rooted in the brand’s heritage,”
said Suzanne Bryant, vice president of Design for Lands’
End. “With an assortment of new swim silhouettes
ranging from Retro and Glamorous to Sophisticated and
Sporty, women will find a variety of styles with the same
quality and value expected from Lands’ End, but with an
updated attitude and fit.” - www.landsend.com
LA-based 1 Sol utilizes modern
silhouettes, simple lines and eye
popping details to create fashion-forward
swimwear for women, who believe the
beach is another place to flaunt, show
and appreciate style. Celebrity fans
include
AnnaLynne McCord, Audrina
Patridge, Abbie Cornish, Olivia Munn
,
and more!