Trendy Chicago Magazine

The Shorty Collaborative (www.shortyclothing.com) and
Gen Art Chicago (www.genart.org) are pleased to debut
Shorty Clothing's whimsical, yet edgy, 2009 Rock and Roll
Meets Rococo Collection with a Shorty Clothing
e-commerce boutique launch event at Chicago's nightlife
innovator, Lumen (839 West Fulton Market St.). On
Thursday, September 24, 2009, from 7 to 10:00 p.m. guests
can enjoy signature drinks at a private cocktail reception
sponsored by Grey Goose, Corzo and Bacardio, a virtual
fashion show, a ShortyClothing.com brand essence video,
and much more. Partial ticket proceeds will benefit Gen Art
Chicago. Goodie bags for the first 200 guests.

The Shorty E-Boutique will create a high-end boutique
experience online. The online presence will create
sensory rich experiences that will engage, entertain
and allow clients to "walk" through the store, browse,
zoom in and purchase products. Lumen, known as
Chicago's mixed-media haven, will serve as the
perfect backdrop to showcase this interactive
product.

Guests will experience these following highlights,
which will encompass the E-Boutique's offerings:

ShortyClothing.com Virtual Fashion Show: an
installation piece showcasing the clothing items as
they exist in an everyday social setting. Using footage
shot on green screen of the models on the runway
and in various social situation behaviors, the program
will randomly generate unique configurations of model,
environment, and background.

ShortyClothing.com Brand Essence Video: a viral
video will follow an effortlessly glamorous,
self-confident "Shorty Girl" as she comes to life in a
web browser; does some shopping in a virtual world,
and then brings to real life all that she has brought
with her as she comes out of a computer screen and
into a condo in Chicago.

E-Commerce Stations: laptops will be present to
purchase collection pieces online and get a glimpse of
the new website layout

The new Rock and Roll Meets Rococo Collection melds
opposing themes and features wearable opulence
infused with a sexy punk rock edge. The inspiration
comes from the 80's animated series Jem and the
Holograms meets Marie Antoinette. Each unique motif
stays true to the brand's mantra: to inspire effortless
glamour, while bringing luxury into casual-wear
designing for real women and their bodies.

"The new collection features whimsical details such as the
flattering gathers of the pouf skirt to the frothy layers of ruffles,
modern bustles, sexy ruched skirts, and a glam rock feminine
spin on tuxedo jackets," says co-designer Janna Boyd.

"Our collections are always designed with a woman's figure in
mind so that she looks and feels absolutely striking in our
pieces," says co-designer Sophie Lin. "Though the collection is
the product of high-end, couture styling, each piece can easily be
worn off the runway to urban sidewalks."