Trendy Magazine Chicago

Rachel Roy’s new diffusion line, Rachel Rachel Roy, has
rolled into more than 80 Macy’s stores exclusively just in
time for the fall fashion season. The collection – a fresh and
edgy take on Ms. Roy’s signature design aesthetic – offers
contemporary sportswear, footwear and accessories that
embody an uptown meets downtown point of view.

“Rachel Roy has an incredible fashion sensibility and design
integrity, and her new Rachel Rachel Roy collection at
Macy’s is feminine, individualistic and versatile,” said Nicole
Fischelis, Macy’s Fashion Director for Ready To Wear. “This
is exactly the type of newness that gets the customer
excited about fashion again. I think she will really love this
collection.”

Offering designer-infused product at affordable prices, Ms.
Roy designed the collection for Rachel Roy’s younger sister,
expressing a fresh version of glamour and youthfulness that
reflects today's urban sophistication. Elements of downtown
cool and uptown chic are blended – pattern mixing, pairing of
opposites, and individualism. Bright patterns and unique
prints are also seen in the collection. A key group focuses on
a graffiti print featured in select apparel, shoes and handbags
in stores now. The Rachel Rachel Roy customer can find her
whole wardrobe in the collection from chunky sweaters to
t-shirts with great details, print leggings, leather bombers and
party dresses for all occasions. The line will retail from $59 to
$299 for sportswear, $79 to $199 for footwear, $40 to $195 for
jewelry and $69 to $109 for handbags.

“I'm always inspired by women I meet – how they dress, how
they put outfits together,” said Rachel Roy, founder and
artistic director. “The art of fashion and seeing it come to life
through personal expression and interpretation is a huge
catalyst for me. Accessible fashion has always been a
passion of mine and was a priority consideration in creating
the Rachel Rachel Roy collection for Macy’s. I chose to
design the collection for the younger sister of Rachel Roy.”