Trendy Chicago Magazine

NIOXIN® Introduces Innovative Styling Products With Celebrity Stylist
Theodore Leaf.

The effortlessly chic Manhattan Color Studio provided a comfortable environment
where guests enjoyed a light breakfast, perched on couches to witness the latest in
styling innovation. Introduced by Jim Grannan, Vice President of Corporate
Communications for NIOXIN, renowned celebrity stylist Theodore Leaf of Bravo’s hit
series Shear Genius, who demonstrated the hottest fall hair trends. NIOXIN founder
Eva Graham spoke about her vision of scalp care for an intimate glimpse of the
brand.

Leaf started by treating each model’s scalp with the first-ever anti-aging scalp
renewal treatment, NIOXIN® Scalp Renew. After optimizing the scalp environment, all
hair was prepped with NIOXIN® Volumizing Reflectives Thickening Spray to amplify
volume and strength while providing durable, elastic hold while defending against
frizz. Leaf used a blow dryer to create subtle finger waves and added a headband for
a modern take on soft, romantic curls.

Demonstrating another trend for fall, Leaf applied NIOXIN® Volumizing Reflectives
Thickening Spray at the roots, and then smoothed hair with a flat iron before securing
the top layer of hair at the crown for a sophisticated half-up style. NIOXIN®
Smoothing Reflectives Glossing Color Shield added long lasting shine and thermal
protection to color treated hair. Each hairstyle was set with NIOXIN® Volumizing
Reflectives NioSpray® Extra Hold to provide additional volume and control.

The star products of the day are the latest in styling innovation to help create the
freshest fall looks without causing build up or damage - so hair is always at its best.

System 5

For Medium/Coarse, Natural, Normal to Thin-Looking Hair 9 out of 10 people
perceive better moisture control when using the daily 3-Part System*

SmoothPlex™ provides moisture, natural shine and smooth control to hair.

Activ-Renewal™ delivers bionutrients for a more youthful-looking scalp and
fuller, healthier-looking hair.

Transactive Delivery System™ delivers essential nutrients onto the scalp
which improves the appearance of thinning hair and creates an environment for
fuller, healthier-looking hair.

CLEANSE, RESTORE, ACTIVATE

NIOXIN Cleanser™
A daily hydrating cleanser that gently removes residue and DHT from the hair
and scalp to promote a healthy scalp environment. It also provides nourishing
vitamins, proteins and amino acids.

NIOXIN Scalp Therapy™
A daily hydrating conditioner that moisturizes and energizes while promoting a
healthy scalp environment with soothing essential oils, special anti-oxidants
and enzymatic complexes.

NIOXIN Scalp Treatment™
A daily leave-in scalp treatment that delivers essential botanicals, nutrients,
antioxidants and vitamins onto the scalp skin and hair to help safeguard
against environmental residue and DHT buildup on the scalp. May cause
temporary redness after application.

* Independent Market Research conducted among consumers who perceived themselves as having fine,
normal to thin-looking hair.