MISS AMERICA ALIGNS WITH LUXURY SWIMWEAR SPONSOR

Vibrant colors and personal expression are an integral theme of the
upcoming 2012 Miss America Pageant, and the 53 women taking part
in the iconic event—airing on ABC Television on Saturday, January
14, 2012. Showcasing strength, body, intelligence and beauty via
their new Kompliqué swimwear; the new Official Swimwear sponsor
featuring the vibrant colors and bold patterns which match the style
and personalities of the individual Miss America contestants—and the
bold new direction the Miss America brand is taking.

The Kompliqué woman cherishes her mind and her body equally. She
is educated, but continues to study. She has financial means, but
continues to work. She is fit, but continues to exercise. She does not
rest, and remains in a constant state of improving her life and the lives
of others.

She is beautiful, confident, ambitious, and yet ultra-feminine…..she is
Kompliqué.

President and CEO of the Miss America Organization, Art McMaster
states, “This year we are celebrating the vibrancy, individual style and
colorful personalities of our contestants, and aligning with Kompliqué
as the Official Swimwear sponsor, will allow each contestant’s
personal style to shine in the fitness and health competition. It will
bring an entirely new dynamic to the production of this year’s show
that will emphasize the intelligence, opportunity and health of today’s
young women.”

Kompliqué will be bringing an exciting
new element to this year’s pageant;
each contestant will have a private
consult with the Kompliqué design
team to determine the style, fit, and
colors that exemplify their
individualism.

Looking amazing in swimwear is no
accident. Swimwear is revealing,
unforgiving, and notoriously difficult to
fit. The contestants cannot study the
night before or purchase a swimwear
figure in a boutique – the swimwear
competition is unique in that it
measures the contestant’s lifestyle
and lifestyle choices.

Just like the MA pageant is more than
a beauty contest, Komplique is more
than just bikinis. Komplique is a
lifestyle brand that embraces health,
beauty, and self-esteem….a lifestyle
that is achieved through education,
hard work ethic, and self-discipline.

Komplique recognizes and
appreciates the commitment that
these young women have made to
lead a healthy lifestyle. We are very
excited to see our collection on these
amazing, talented, and hardworking
young women!

The sponsorship with Kompliqué was
developed and introduced by Miss
America Properties.