MIAMI EXPRESS YOURSELF OASIS TAKES OVER LOLLAPALOOZA

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MIAMI EXPRESS YOURSELF OASIS
LOLLAPALOOZA

The BMF Media Group presented the Miami Express
Yourself Oasis, Lollapalooza's hottest hospitality
venue. BMF returns for its sixth consecutive year at
the city's most coveted Hard Rock Hotel during
Chicago's Lollapalooza Music Festival. The
renowned music lounge was transformed into Miami
Express Yourself Oasis, a three-day "VIP + Artist
retreat" from August 5th-7th, that provided the
ultimate relaxation for artists, industry executives,
media and invited guests.

Artists and guests attending the Miami Express
Yourself Oasis were immersed into a variety of
custom brand experiences and introduced to each
one's individually designed space and onsite
concept. VIPs previewed new activations such as
the Motorola Gadget Demo Zone and try their luck in
The Greater Miami Convention & Visitor's Bureau
raffle to win a stay at the Breakwater South Beach
in honor of Miami Live Music Month. göt2b and RED 7
SALON hairstyling professionals created the
weekend's ultimate rock star hair by offering guests
the opportunity to "shower anywhere" and receive
complimentary touchups with celebrity stylist Larry
Sims. Additionally, göt2b was settin' records in style
by breaking the world record of most bands to get
their hair styled at Lollapalooza, as well as
auctioning off autographed rubber duckies online to
raise funds for Music Unites. Clearasil® took care of
the rest of the body, with Rockin' Chair Massages
and Clearasil® Rock Your Skin Mini Facials by staff
of Eshe Day Spa. VIP Guests had the opportunity to
capture the moment in the Clearasil® photo booth
and see which of their favorite artists have signed
the brand's guitar.

Additionally, Pentel of America makers of the all-new
Energel-X pen provided VIP transportation to the
venue and will be hosting a "Mad Libs for Charity"
contest where the celebrity with the most irreverent
Mad Lib received Pentel product donated to their
former high school or school of choice anywhere in
the US. Once onsite, everyone had a chance to
check out the latest sunglasses from GUESS and
take a pair home. VIP's received samples from
Bausch & Lomb Biotrue™ was featured in the
EyeSpy lounge and were a part of their live check
presentation to VH1 Save the Music, got live tattoos
by Code of Conduct, jam out at the SOUL by
Ludacris listening stations, and enjoyed chilled
cocktails from the courtesy of UV Vodka. Invitees
had the chance to find new ways to record music
and demos with brand new stage mics and
professional USB mics from Blue Microphones,
watch today's hottest bands sign the Asahi Beer
Guitar and get interviewed live by Rock the Vote and
Buzzmedia's music sites including Buzznet, Idolator,
and PureVolume, among others. For an energy
boost, MiO Liquid Water Enhancer and delicious and
all-natural popchips™ were served to all music fans,
as well as complimentary bites by China Grill, as they
enjoy beats by Pretty Reckless, Mia Moretti, Hey
Champ, Team Bayside High, DJ White Shadow, Willy
Joy, Performers for Express, Empires, Fences,
Deluka, Boy and Bear, Ximena, and more.

In the midst of Lollapalooza chaos, LeAnn
Rimes and Eddie Cibrian snuck away
from the festival for a moment of relaxation
in the Miami "Express Yourself" Oasis at
Hard Rock Hotel Chicago. The couple, who
lives in Chicago's Gold Coast
neighborhood, moved to town just a week
ago when Eddie was cast in NBC's The
Playboy Club.

In the EXPRESS ROCKS! SUITE, John Legend helped
his girlfriend Chrissy Teigen pick out a new summer
hat from EXPRESS before checking out the new games
by KINECT for XBOX 360. Despite the encouragement
of fans, John and Chrissy didn't have time for a
dance-off before they rushed out to prep for John's
evening concert with Sade. As they explored the Miami
"Express Yourself" Oasis, Christine waited patiently
while John stopped at the SOUL by Ludacris listening
station to try out the new line of headphones.

British pop superstar Ellie Goulding stopped by the
Miami "Express Yourself" Oasis on Saturday morning
where she couldn't believe that Motorola was actually
giving away samples of their new Motorola XOOM.
After seeing a preview of all the features she
exclaimed, "I can't believe you're giving that away!"
She was even more excited when she found out it
works across the pond as well.

With his big brother Brandon and two
friends in town, Twilight stud Kellan Lutz
kicked off his Lollapalooza weekend with
an afternoon at the Miami "Express
Yourself" Oasis and EXPRESS ROCKS!
SUITE in the Hard Rock Hotel Chicago.
Though they split up to see different
bands in the festival, Kellan and his big
brother enjoyed some bonding time in the
lounges where his brother was
overheard telling friends about his
wedding this past April, in which Kellan
was his best man. At the time, Kellan's
date was his now ex-girlfriend 90210's
AnnaLynne McCord; the actor seems to
be enjoying the single life now, taking
pictures with dozens of female fans
throughout the afternoon and even picking
up digits from a bubbly blonde.

Forgoing the traditional party and cake,
Samantha Ronson chose to celebrate
her birthday at the Miami "Express
Yourself" Oasis and EXPRESS ROCKS!
SUITE in Hard Rock Hotel Chicago.
Having just finished recording the first
album with her band The Undertakers,
Samantha didn't quite have all of the
new songs memorized and kept her
phone handy throughout the
performance to occasionally check the
lyrics. As the band wrapped up the last
song in their set, Samantha was
surprised with a delivery of mini
cupcakes from Whiskey Bar & Grill as
her band mate, Jimmy Messer, led the
crowd in singing "Happy Birthday." She
thanked everyone for sharing the day
with her and wished a happy birthday to
her twin sister Charlotte Ronson as she
did her best to blow out the candles.
Before realizing they were trick candles,
Samantha embarrassingly tried to them
out a few times. After the show,
Samantha venture back in to the
EXPRESS ROCKS! SUITE where she
challenged Jimmy to a dance-off on the
new KINECT for XBOX 360 and picked
up gift cards for an EXPRESS shopping
spree. Samantha and Jimmy then
ventured upstairs to the Miami Express
Yourself Oasis in search of the free
tattoos from Code of Conduct, hair
styling products from göt2b, pens from
Pentel of America and product from
Clearasil and BioTrue(tm).