The Power Of Pink I Macy’s and The Breast Cancer Research Foundation®

The Power Of Pink!

Macy’s and The Breast Cancer Research Foundation® Partner to Fund a Cure
With Exclusive Limited-Time Only Fashions

This October, women survivors and those affected by breast cancer, will be unified by the power of pink,
as they honor and celebrate breast cancer awareness month. Macy’s, America’s department store and
The Breast Cancer Research Foundation® (BCRF) will once again join forces to draw attention, raise
awareness and generate funds in the fight against breast cancer. Macy’s stores across the country will
support the movement by offering exclusive pink fashions, cosmetics and home merchandise. To further
harness the power of pink, INC International Concepts and Ellen Tracy were invited to create two
pieces exclusively designed for Macy’s.

According to the American Cancer Society, more than 200,000 new cases of invasive breast cancer
(Stages I-IV) will be diagnosed among women in the United States, resulting in approximately 40,000
deaths per year. Breast cancer is the second leading cause of cancer death in women, after lung cancer.
Through various partnerships and joint efforts, Macy’s maintains a steadfast dedication to finding a cure.
This year’s program is targeted to reaching customers in every aspect of their lives.

“Macy’s has been a staunch advocate of the breast cancer awareness movement, not only during the
month of October, but throughout the year. Breast cancer affects all of us and its impact can be felt
globally. Our partnership with The Breast Cancer Research Foundation allows everyone to join in the fight
– from our vendors that design exclusive merchandise, to employees who volunteer their time and of
course, to the customers who give generously through shopping at our stores,” says Martine Reardon,
executive vice president of marketing, Macy’s, Inc. “For more than 10 years we’ve supported the BCRF's
research and prevention initiatives and we’ll continue to champion this cause until a cure is found.”

“The Breast Cancer Research Foundation is honored to have the support of Macy’s and their loyal
customers in our fight against breast cancer,” said Myra J. Biblowit, president of The Breast Cancer
Research Foundation. “ The Breast Cancer Research Foundation provides critical funding for innovative
clinical and translational research. We believe that research saves lives, and Macy’s brings national
attention to our cause.”

This October, many Macy’s vendors will think pink, with a percentage of the sales going directly to BCRF
and other worthy organizations for the cause. INC International Concepts has proclaimed pink to be the
color of the season, thanks to its Pink & Pearls dress. This classic and simple sheath is perfect for work
and for play – day and night. Available at select Macy’s stores and on macys.com, Pink & Pearls will sell
for $99,with 5 percent of each sale going to BCRF.

Ellen Tracy employs the power of words to uplift and inspire women affected by breast cancer with a
specially-designed pullover. This traditional t-shirt will retail for $29.50 with 10 percent of each sale going
to BCRF. The shirt will be available at select Macy’s stores and on macys.com

In addition, Macy’s and macys.com customers who buy the following: Skechers’ Pink Shape-Up
sneaker; Clinique’s Lip Trio key ring and Dramatically Different Moisturizing Lotion; Bobbi Brown’s Pink
Shimmer Brick; Esteé Lauder’s Evelyn Lauder Lip Collection; Michael Kors Very Hollywood; Origins’
Peace of Mind; Lab Series and Donna Karan’s Cashmere Mist and Be Delicious will also support the
cause as each purchase will result in a donation to BCRF.