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A special Wear Red Sale shopping event kicks off the campaign that includes exclusive red dress designs and a Valentine’s Day social media campaign,
all to fashionably raise funds for the American Heart Association’s Go Red For Women® movement
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MACY’S TO “GO RED” FOR NINTH YEAR
Macy’s continues to show its love for the
American Heart Association’s Go Red For
Women movement and will commemorate
American Heart Month with the annual
Wear Red Sale, a collection of exclusive
red dresses designed to benefit the cause,
red-inspired in-store events, and a heartfelt
social media campaign. As a founding
national sponsor of the movement, Macy’s
has raised more than $28 million for Go
Red in the fight against heart disease.
Building on the success of last year’s “Go
Red Dress” by I·N·C International
Concepts, American Heart Month in 2012
will prove to be more fashionable than ever
with the addition of exclusive red dresses
from Alfani, Charter Club, and I·N·C. The
red dresses will be available in select
stores and at macys.com in time to
celebrate National Wear Red Day on
Friday, Feb. 3, 2012.
"At Macy's, we stay committed to the cause, and take our role as national sponsor of the Go Red movement to heart. From the in-store experience with exclusive fashions and events to social media campaigns, we are always striving for fresh and innovative ways to raise funds, and to motivate and educate our customers and associates on the importance of heart-healthy lifestyles,” says Martine Reardon, executive vice president of Marketing, Macy’s, Inc. “Since 2004, we have raised over $28 million for the American Heart Association, helping to fund their life-saving research and raise awareness amongst women of this life-threatening disease."
"At Macy's, we stay committed to the cause, and take our role as national sponsor of the Go Red movement to heart. From the in-store experience with exclusive fashions and events to social media campaigns, we are always striving for fresh and innovative ways to raise funds, and to motivate and educate our customers and associates on the importance of heart-healthy lifestyles,” says Martine Reardon, executive vice president of Marketing, Macy’s, Inc. “Since 2004, we have raised over $28 million for the American Heart Association, helping to fund their life-saving research and raise awareness amongst women of this life-threatening disease."
Heart Disease is the number one killer of
women. Currently, some eight million women
in the U.S. are living with heart disease, yet
only one in six American women believes that
heart disease is her greatest health threat. In
2004, Macy’s announced its national
sponsorship of the Go Red For Women
movement and its commitment to educating
customers about heart disease and its affects
on women. Since then, Macy’s has continued
to raise funds to support educational efforts
and breakthrough research by the American
Heart Association.
Each year, Macy’s reinforces its dedication to this cause by implementing new and exciting in-store events, on-line promotions and offering Go Red-themed merchandise to motivate women to get serious about making healthy choices to prevent heart disease. This year’s program is more diverse and directed toward reaching women in every aspect of their lives.
“For nine consecutive years, Macy’s has remained committed to AHA’s mission through continued support of the Go Red For Women movement,” said William H. Roach Jr., Chairman of the Board of the American Heart Association. “We’re grateful for Macy’s financial contributions and nationwide activation, which have allowed Go Red For Women not only to uncover the truth about heart disease, but also to become the difference between life and death for many women.”
Each year, Macy’s reinforces its dedication to this cause by implementing new and exciting in-store events, on-line promotions and offering Go Red-themed merchandise to motivate women to get serious about making healthy choices to prevent heart disease. This year’s program is more diverse and directed toward reaching women in every aspect of their lives.
“For nine consecutive years, Macy’s has remained committed to AHA’s mission through continued support of the Go Red For Women movement,” said William H. Roach Jr., Chairman of the Board of the American Heart Association. “We’re grateful for Macy’s financial contributions and nationwide activation, which have allowed Go Red For Women not only to uncover the truth about heart disease, but also to become the difference between life and death for many women.”
Wear Red Sale
In honor of American Heart Month and National Wear Red Day, customers wearing anything red – from an entire ensemble; to lipstick; to the signature Red Dress pin, will receive a special 20% or 10% discount on a wide assortment of merchandise at Macy’s stores nationwide, as part of the Wear Red Sale. However, even without wearing red, customers who still want to support Go Red For Women, as well as receive the special discount, can purchase the official Go Red For Women red dress lapel pin for $2 at any Macy’s store. All pin sales will directly benefit the American Heart Association’s Go Red For Women movement. The Wear Red Sale begins Wednesday, February 1st thru Sunday, February 5th. Additional merchandise exclusions apply.
In honor of American Heart Month and National Wear Red Day, customers wearing anything red – from an entire ensemble; to lipstick; to the signature Red Dress pin, will receive a special 20% or 10% discount on a wide assortment of merchandise at Macy’s stores nationwide, as part of the Wear Red Sale. However, even without wearing red, customers who still want to support Go Red For Women, as well as receive the special discount, can purchase the official Go Red For Women red dress lapel pin for $2 at any Macy’s store. All pin sales will directly benefit the American Heart Association’s Go Red For Women movement. The Wear Red Sale begins Wednesday, February 1st thru Sunday, February 5th. Additional merchandise exclusions apply.
Red Dresses at Macy’s
Macy’s introduces three new red dress silhouettes, designed and produced exclusively by I·N·C International Concepts, Alfani and Charter Club, each available only at select Macy’s and macys.com. The red dresses will retail from $89 to $99, with 10-percent of the purchase price of each dress sold between January 29 and February 25 donated to the American Heart Association.
Ready, Set, Go…..Red Dress Dash
The American Heart Association and Macy’s are inviting women to participate in the Go Red For Women Red Dress Dash to celebrate a heart healthy lifestyle. The event will take place in various locations during the month of February. The National Launch event will take place at Macy’s Herald Square on Friday, February 5 with Go Red For Women celebrity spokespersons Elizabeth Banks, Star Jones and Nick Verreos. To find a Red Dress Dash in your area and see the most up-to-date list of cities, visit GoRedForWomen.org.
Macy’s introduces three new red dress silhouettes, designed and produced exclusively by I·N·C International Concepts, Alfani and Charter Club, each available only at select Macy’s and macys.com. The red dresses will retail from $89 to $99, with 10-percent of the purchase price of each dress sold between January 29 and February 25 donated to the American Heart Association.
Ready, Set, Go…..Red Dress Dash
The American Heart Association and Macy’s are inviting women to participate in the Go Red For Women Red Dress Dash to celebrate a heart healthy lifestyle. The event will take place in various locations during the month of February. The National Launch event will take place at Macy’s Herald Square on Friday, February 5 with Go Red For Women celebrity spokespersons Elizabeth Banks, Star Jones and Nick Verreos. To find a Red Dress Dash in your area and see the most up-to-date list of cities, visit GoRedForWomen.org.
Heart to Heart - Go Red CONNECT Events
The American Heart Association and select Macy’s stores across the country are inviting women to special “Go Red CONNECT” events to share the choices they make to live a heart-healthy lifestyle, empowering others by example. Women who share their stories have a chance to become a spokesperson for the cause – representing Go Red For Women in marketing materials, at events, and on GoRedForWomen.org.
Follow Your Heart and Share the Love on Facebook and Twitter Beginning February 1, fans can go to facebook.com/macys and choose from a variety of fun messages or be creative and design their own. For each virtual heart shared from Macy’s Facebook page through February 14, Macy’s will donate $2 to the American Heart Association’s Go Red For Women movement. Macy’s Twitter followers can also share the love by tweeting #heart @Macys from February 1 through February 14, and Macy’s will donate $2 for each tweet, up to a maximum donation of $250,000 for both Facebook and Twitter participation. All donations benefit the American Heart Association’s Go Red For Women movement.
The American Heart Association and select Macy’s stores across the country are inviting women to special “Go Red CONNECT” events to share the choices they make to live a heart-healthy lifestyle, empowering others by example. Women who share their stories have a chance to become a spokesperson for the cause – representing Go Red For Women in marketing materials, at events, and on GoRedForWomen.org.
Follow Your Heart and Share the Love on Facebook and Twitter Beginning February 1, fans can go to facebook.com/macys and choose from a variety of fun messages or be creative and design their own. For each virtual heart shared from Macy’s Facebook page through February 14, Macy’s will donate $2 to the American Heart Association’s Go Red For Women movement. Macy’s Twitter followers can also share the love by tweeting #heart @Macys from February 1 through February 14, and Macy’s will donate $2 for each tweet, up to a maximum donation of $250,000 for both Facebook and Twitter participation. All donations benefit the American Heart Association’s Go Red For Women movement.
I.N.C. International
Concepts Red Dress $69.50
Charter Club Red Dress $89
Alfani Red Dress $89