Trendy Magazine Chicago

SET YOUR SIGHTS ON STYLE AS JOHN FRIEDA® DELIVERS
ON-LOCATION STYLING SESSIONS AT THE JOHN FRIEDA®
STYLE ON SITE SALON TOUR

The John Frieda® brand is hitting the road to bring women everywhere head-to-toe style on the spot,
with hair styling sessions with top John Frieda® stylists and BCBGMAXAZRIA fashion essentials to
complete the look. Tapping the stylists behind editorial shoots and celebrity looks, as well as one of the
biggest names in fashion today, the John Frieda® Style On Site Salon Tour makes style accessible to real
women across the country. Visit the mobile salon as it rolls up in cities across the country or head to
johnfrieda.com to experience the tour virtually.

Led by celebrated stylist and John Frieda® International Creative Consultant Harry Josh, the John
Frieda® expert team will be providing complimentary 15-minute consultations and styling lessons to
address every hair issue with targeted John Frieda® solutions. One of the foremost stylists working
today, Josh is in demand with top photographers and A-list celebrities alike. When visitors arrive on site,
they'll have the opportunity to make a 15-minute appointment on a first-come, first-served basis. Those
who sign up will be able to watch the transformations take place and check out product displays until
their appointment time. Each client will receive a styling lesson with a top John Frieda® stylist, who will
consult with her about specific hair issues and educate her on how a John Frieda® regimen can
address her unique concerns. Every attendee will walk away with a "hair prescription" from her stylist
and will have the chance to purchase her recommended John Frieda® products online at a
drugstore.com kiosk on site.

As a longtime leader in prescriptive hair care and breakthrough products developed and used by top
stylists, John Frieda® has what you need to bring out the best in your hair. Stylists on the tour will be
using transformative products from the John Frieda® Frizz-Ease®, Luxurious Volume, Sheer Blonde®,
Brilliant Brunette® and Root Awakening® Collections to help women unlock their hair's potential.

Following their hair sessions, visitors can complement their new style at the BCBGMAXAZRIA mini
boutique where style must-haves will be on display. Fashionistas will also have the opportunity to log on
to bcbg.com shopping kiosks and order exclusive items that are only available at the John Frieda® Style
On Site Tour. From John Frieda® hair care to BCBGMAXAZRIA clothing and accessories, the Style On
Site Tour is the ultimate destination for style transformation.

John Frieda® fans who can't make it to the Style On Site Salon Tour can still benefit from Harry Josh's
expert knowledge at home. While on tour, Josh is using John Frieda® products to give women virtual
transformations via Skype video sessions, allowing women nationwide to log on and experience his
expertise from home. Select Skype sessions will also be posted on the John Frieda® website, giving
women everywhere access to Josh's step-by-step tutorials. Go to johnfrieda.com to get more details on
how to win a chance for a Skype session with Harry Josh.

Throughout the duration of the tour, the John Frieda® hair care brand will be donating two dollars for
every person who gets their hair styled to HAIRraising, an organization created by the hair care line's
founder, hair stylist John Frieda, to benefit Children's Hospital Boston. HAIRaising is rallying the hair
care industry to benefit the world-class pediatric hospital, a facility dedicated to treating children both
locally and around the world who seek care they can't find anywhere else. Just by getting your hair
styled on the tour, you can contribute to the lifesaving work done at the Children's Hospital.