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H&M hosted an exclusive event to celebrate the launch of Fashion Against Aids 25% of sales from the collection will be donated to youth HIV/AIDS awareness projects Shoppers Enjoy great music, food, drinks and received a 20% discount on your entire purchase* Wednesday, May 19, 2010 from 7pm - 10pm at H&M • 840 North Michigan Avenue Fashion Against AIDS In 2008 H&M and Designers Against AIDS (DAA) joined forces and launched a fashion collection called Fashion Against AIDS (FAA). The aim of the collection is to increase awareness about HIV/AIDS among youth and 25% of sales is donated towards HIV/AIDS prevention projects. 2010 marks the third year that H&M and DAA are running FAA. The money raised through this year’s collection will be donated to HIV/AIDS prevention projects for youth carried out by DAA, YouthAIDS®, UNFPA and MTV Staying Alive Foundation. So far, the FAA initiative has raised a total of USD 4.3 million, which have been donated to various projects aimed to increase awareness of HIV/AIDS among youth: Designers Against AIDS, YouthAIDS®, UNFPA, MTV Staying Alive Foundation |