In case you haven't heard, there is a NEW Ann in town!
Ann Taylor celebrated the grand opening of new Ann Taylor concept store at 600 N. Michigan Avenue with a private event co-hosted by Chicago Social magazine and Step Up Women's Network on Friday March 2.

In honor of International Women's Day on March 8, Ann Taylor will be donating 10% of sales from the Saturday March 10 shopping event to Step Up Women's Network. Step Up Women's Network is a nonprofit membership organization dedicated to igniting women and girls to fulfill their potential. Step Up creates and implements impactful after-school and weekend programs that empower teen girls from under-resourced communities to be confident, college-bound, and career-ready; propels professional women through connections, collaborations, and continuous development; and inspires its network to invest in the future success of girls through mentorship and financial support.

With a heritage dating back to 1954, Ann Taylor has always been synonymous with iconic, all American style for modern working women. Having evolved throughout the decades to meet women's changing needs, aspirations and roles, Ann Taylor has recently gone through its most significant evolution, starting with the revamped collection launched in Fall 2009 under the brand's new Head of Design, Lisa Axelson. The next phase of the rejuvenation is the brand's new store concept.

Designed in partnership with S. Russell Groves architects, the new Ann Taylor boutiques are inspired by a stylish modern contemporary home and provide a more intimate shopping experience that is chic, warm and inviting. The residential influence is brought to life through white washed maple hardwood floors, luxurious crystal chandeliers, modern tufted furniture and sleek feminine fixtures inspired by the ultimate closet. Wardrobing niches allow for stronger fashion stories as well as a broader assortment of product than other Ann Taylor stores. Decorative items add the finishing touch with an assortment of fashion books, jewelry vitrines and framed images on display throughout the space.
Special attention was also given to the design of the new styling rooms which feature unique floral wall coverings, luxe ottomans, plush carpeting, and a new proprietary lighting system with flattering back lit mirrors. Adjacent to the styling rooms is a private lounge area featuring an oversized touch screen monitor that provides access to anntaylor.com. The immediate access to the brand's website allows clients to view and order the complete product assortment outside of what that particular store may carry - including additional fashion and wear-to-work styles, a broader assortment of shoes and petites, and online exclusives such as tall sizes and a Weddings and Events collection.
Photos by www.FotoSB.com
Ann Taylor concept store opening on Michigan Avenue
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