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In case you haven't heard, there is a
NEW Ann in town!
Ann Taylor celebrated the grand opening of new Ann Taylor concept store
at 600 N. Michigan Avenue with a private event co-hosted by Chicago
Social magazine and Step Up Women's Network on Friday March 2 - the
day before the store opens to the public on Saturday, March 3. An
in-store grand opening shopping event for clients and the public will follow on
Saturday, March 10 from 1-5 p.m., including a live DJ, refreshments,
sweets, raffles, and a gift with any purchase over $100.
In honor of International Women's Day on March 8, Ann Taylor will be
donating 10% of sales from the Saturday March 10 shopping event to Step
Up Women's Network. Step Up Women's Network is a nonprofit membership
organization dedicated to igniting women and girls to fulfill their potential.
Step Up creates and implements impactful after-school and weekend
programs that empower teen girls from under-resourced communities to be
confident, college-bound, and career-ready; propels professional women
through connections, collaborations, and continuous development; and
inspires its network to invest in the future success of girls through
mentorship and financial support.
With a heritage dating back to 1954, Ann Taylor has always been
synonymous with iconic, all American style for modern working women.
Having evolved throughout the decades to meet women's changing needs,
aspirations and roles, Ann Taylor has recently gone through its most
significant evolution, starting with the revamped collection launched in Fall
2009 under the brand's new Head of Design, Lisa Axelson. The next phase
of the rejuvenation is the brand's new store concept.
Designed in partnership with S. Russell Groves architects, the new Ann
Taylor boutiques are inspired by a stylish modern contemporary home and
provide a more intimate shopping experience that is chic, warm and inviting.
The residential influence is brought to life through white washed maple
hardwood floors, luxurious crystal chandeliers, modern tufted furniture and
sleek feminine fixtures inspired by the ultimate closet. Wardrobing niches
allow for stronger fashion stories as well as a broader assortment of product
than other Ann Taylor stores. Decorative items add the finishing touch with
an assortment of fashion books, jewelry vitrines and framed images on
display throughout the space.
Special attention was also given to the design of the new styling rooms
which feature unique floral wall coverings, luxe ottomans, plush carpeting,
and a new proprietary lighting system with flattering back lit mirrors.
Adjacent to the styling rooms is a private lounge area featuring an
oversized touch screen monitor that provides access to anntaylor.com. The
immediate access to the brand's website allows clients to view and order
the complete product assortment outside of what that particular store may
carry - including additional fashion and wear-to-work styles, a broader
assortment of shoes and petites, and online exclusives such as tall sizes
and a Weddings and Events collection.
Ann Taylor concept store opening on Michigan Avenue